CGA are customer experience specialists. As leaders in our field we are uniquely dedicated to helping companies put the customer at the heart of their business.

We work across industries and geographies, helping organisations deliver significant, measurable returns on investment by transforming their customer experience.




Founded in 2001, we understand that future long-term commercial value will be determined by a company’s ability to deliver or exceed its promise to its customers.

At our core is a team of highly experienced retail, FMCG and e-commerce professionals, each with a minimum of 10 years hands-on line management experience. Around this core, CGA draws upon proven Associate expertise from a wide variety of fields including market research, brand development, creative and media production, training and coaching, change management and proposition development.

Only by putting the customer at the heart of all decision making can companies begin to organise themselves effectively to deliver consistently engaging experiences for its customers.

CGA are experts in helping companies embrace the disciplines required to operate successfully in the multi-channel environment.

“CGA achieve great impact – excellent personal contact with the key players, and in resolving the issues. Their methods consistently made best use of people and resources. Outstanding quality of facilitation. The engagement not only reduced a problem, but helped us deliver the right solution that capitalised upon some clear opportunities. CGA are good at listening to what we are trying to do and help us to put that across to the business, articulating the future vision. They understand how difficult it is to communicate that and embed it. If you want to get a message into the business, CGA understand how to do it”.
Robin Evans, CEO – British Waterways