CGA starts all its assignments from the same standpoint – the customer. We firmly believe in capturing what customers think and feel first, and then applying the insight from this to create practical use for our clients.

It is this passionate discipline and our proven expertise as leaders in our field, that make us ideal partners for clients who want to strategically enhance their proposition.



Reasons we believe working with CGA is unique include:

Unique methodologies to capture what it feels like to be your customer: Technology allows most companies to hold a wealth of data about their customers – what, where and when they purchase. Valuable though it may be, this data doesn’t identify what it really feels like to be a customer. In addition, many organisations can over time lose the ability to objectively sense their customer propositions.
CGA has unique methodologies for addressing these issues and generating leading insight into customer experience.
Find out more: Customer Heartbeat

Track record & passion of our team: Each member of the CGA community has a successful track record in retail, FMCG or e-commerce line management. In that sense, they have ‘been there and done it’, and can bring the wealth of their experience to create insight about your issues. We only recruit people with a passion for great customer experience, who can drive fresh thinking, and who are committed to learning and sharing their knowledge.
Find out more: Our People

Practical ideas, easily communicated: Likewise, the CGA team understand the crucial importance of being able to go beyond theory and market research reports to deliver commercial initiatives that can be implemented and replicated.
Find out more: Testimonials

Measurable ROI: All of our work has to stand up to the test of delivering significant, measurable business impacts for our clients.
Find out more: Case Studies