CGA CEO, Chris Garthwaite recently delivered the keynote speech at the 2020 Digital Manufacturing Event Week. Chris opened by asking why it is that in 2019/20, 70% of all money spent on digital transformation was wasted? In real terms, that means of the £1.3trillion spent, £900b failed to achieve its stated objectives. At CGA, we firmly believe that in many cases it’s because the digital initiatives undertaken are done so purely from the internal perspective and don’t take account of the customer. You can view Chris’s speech here, to find out why it is so important to bring a customer lens to your digital transformation programme.