Insights

At CGA, we are continually thinking, creating and sharing. Read some of our insights from the field.

Changing Customer Values

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Without doubt the Covid-19 crisis has had a profound impact on people’s lives. Whilst the initial changes during lockdown were very immediate, the long-term effects of the pandemic are still…
Retail Change

Carpe Omnia – Time for a new retail mindset!

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Now is the time for retailers to radically re-imagine their brand propositions. Forced behaviours tend to change customer beliefs and already it seems consumers will be demanding far more empathy…
Leading out of Lockdown

Leading out of Lockdown

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As case numbers start to decline and there is political talk of the UK coming out of the peak of Covid-19, it is clear we will soon be starting to…
Talking to Customers

Engagement, Empathy & Dialogue – How to communicate with customers during the Covid-19 outbreak

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During these challenging times, companies are understandably asking themselves, should we be talking to our customers? And if so, what is it we should we be saying. The concern for…