At CGA, we are continually thinking, creating and sharing. Read some of our insights from the field.
Without doubt the Covid-19 crisis has had a profound impact on people’s lives. Whilst the initial changes during lockdown were very immediate, the long-term effects of the pandemic are still…
Now is the time for retailers to radically re-imagine their brand propositions. Forced behaviours tend to change customer beliefs and already it seems consumers will be demanding far more empathy…
As case numbers start to decline and there is political talk of the UK coming out of the peak of Covid-19, it is clear we will soon be starting to…
During these challenging times, companies are understandably asking themselves, should we be talking to our customers? And if so, what is it we should we be saying. The concern for…
