For years, organisation and industry academics have been debating who owns the customer, usually driven…
MartinaDecember 14, 2020
Digital transformation through the customer lens Why is it that in 2019/20, 70% of all…
MartinaNovember 19, 2020
It is not the most intelligent or strongest that survives, but the one most able…
MartinaNovember 3, 2020
Without doubt the Covid-19 crisis has had a profound impact on people’s lives. Whilst the…
MartinaOctober 8, 2020
Now is the time for retailers to radically re-imagine their brand propositions. Forced behaviours tend…
grahamdarracottMay 14, 2020
As case numbers start to decline and there is political talk of the UK coming…
grahamdarracottMay 5, 2020
During these challenging times, companies are understandably asking themselves, should we be talking to our…
grahamdarracottApril 15, 2020
