Insights Are your customers missing the human connection How calm technology is bringing the human experience to a digital world Is the technology…MartinaMarch 9, 2021
Insights Managing the “brand gap” in a Covid World How do you deliver brand promises when Covid-19 has pushed customers further away? Covid-19 has…MartinaFebruary 19, 2021
Insights Who owns the customer? Why are you even asking? For years, organisation and industry academics have been debating who owns the customer, usually driven…MartinaDecember 14, 2020
Insights Digital Manufacturing Week 2020 CGA CEO, Chris Garthwaite recently delivered the keynote speech at the 2020 Digital Manufacturing Event…MartinaDecember 2, 2020
Insights Time to change perspective: Digital Transformation Digital transformation through the customer lens Why is it that in 2019/20, 70% of all…MartinaNovember 19, 2020
Insights Moral Leadership It is not the most intelligent or strongest that survives, but the one most able…MartinaNovember 3, 2020
Insights Changing Customer Values Without doubt the Covid-19 crisis has had a profound impact on people’s lives. Whilst the…MartinaOctober 8, 2020
Insights Carpe Omnia – Time for a new retail mindset! Now is the time for retailers to radically re-imagine their brand propositions. Forced behaviours tend…grahamdarracottMay 14, 2020
Insights Leading out of Lockdown As case numbers start to decline and there is political talk of the UK coming…grahamdarracottMay 5, 2020
Insights Engagement, Empathy & Dialogue – How to communicate with customers during the Covid-19 outbreak During these challenging times, companies are understandably asking themselves, should we be talking to our…grahamdarracottApril 15, 2020