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Knowledge Group forges partnership with CGA the UK’s leading customer experience consultancy

By July 12, 2021July 14th, 2021News & Events

Abu Dhabi, United Arab Emirates—12th July 2021: Knowledge Group, the training, development and consulting arm of Abu Dhabi University (ADU) announced a strategic partnership with CGA, the UK’s leading customer experience consultancy, combining Knowledge Group’s extensive industry and regional experience with CGA’s 20 years of specifically designed services in customer-centric strategies.

The partnership demonstrates the shared commitment of both parties in catering to the growing need in the region for a more focused customer experience. Both parties will fully respond to the emerging demand for meaningful diagnosis and strategy around customer transformation as well as proven and robust delivery capability in organizational transformation as well as learning and development.

GCA will also be using its proprietary experience mapping methodology, ‘Heartbeat’, to collect and combine qualitative and quantitative customer research that will develop a granular level view and provide Knowledge Group with unique insights on its customers’ expectations and perceptions in a bid to improve their overall experience.

Dr. Ahmad Badr, Chief Executive Officer and a Founding Member of Knowledge Group commented: “We are pleased to partner with an internationally recognized consultancy, which will undoubtedly help us support our clients to benefit from international best practices and methodologies. KG is committed to delivering world-class professional development services, ensuring that we continually meet and exceed our clients’ needs.”

Chris Garthwaite, Chief Executive Officer & Founder of CGA adds: “We are delighted to combine resources & expertise with Knowledge Group in a strategic partnership to exploit the obvious demand for our combined offering in the region. We are truly excited to be able to collaborate to maximise the opportunity for both partners in delivering outstanding transformation programmes to clients in the region”

Knowledge Group is a regional leader with extensive experience supporting and reinforcing the operational capabilities of the Middle East and North Africa’s private and public organizations. Through their solutions in Learning & Development, Consulting, Special Projects, and Outsourcing, the company has built a vast range of services to support clients’ individual requirements. Knowledge Group has provided solutions in training and development for over 150,000 people across more than 19 countries of operation, in collaboration with over 25 international partners.

Recognized as one of the top 5 leading global transformation specialists by Forrester, GCA has over 20 years of experience and has delivered in 42 countries for some of the world’s leading brands. Its specifically designed services aim to ensure the successful delivery of customer experience strategies.

For more information on Knowledge Group, please visit:


About Abu Dhabi University:

Established in 2003, Abu Dhabi University (ADU) is the largest private university in the United Arab Emirates. With campuses across Abu Dhabi, Dubai, Al Ain, and Al Dhafra, the University has a total enrolment of 7,800 students from over 80 nationalities. Structured into Colleges of Arts and Sciences, Business, Engineering, Law and Health Sciences, ADU offers undergraduate and graduate programs across a wide range of disciplines.

Abu Dhabi University is recognized as a world-class institution committed to excellence in teaching, research and student experience, as evidenced by its prestigious regional and international accreditations. The University was the first private higher education institution in the GCC to earn international accreditation from the Californian Western Association of Schools and Colleges (WASC). ADU’s College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the prestigious EFMD Quality Improvement System (EQUIS). At a program level, the College of Engineering has received international accreditation from the world-renowned Accreditation Board for Engineering and Technology (ABET), and the Bachelor of Architecture has received Part 1 validation from the Royal Institute of British Architects (RIBA). The College of Health Sciences has earned accreditation from the Agency for Public Health Education Accreditation (APHEA).

According to the 2021 QS World University rankings, Abu Dhabi University ranked among the top 750 universities in the world and placed among the world’s top 150 universities under 50 years of age. ADU also earned a top 3 spot globally for international faculty and maintained its long-held position as part of the top 11 universities worldwide recognized for student body diversity.

Media Contacts

Weber Shandwick for Abu Dhabi University

Dialla Atallah

+971 2 449 4457