Insight. Imagination. Innovation.


CGA is the UK’s leading customer experience consultancy.


CGA is the uk’s leading customer experience consultancy. We know that in today’s highly competitive, technologically driven market, customers interact with your brand in many ways. The opportunities are numerous and are growing all the time. more about what we do

cga case studies

inQuba and VitalityLife – Voice of Customer

VitalityLife (previous PruPotect) was launched in 2007; a JV venture between Pru...


BP Customer service excellence programme

CGA worked with BP to rapidly define the Service Vision, Customer Promise and Ex...


the heartbeat model™

the heartbeat model™